₹7.5 Crores+ Revenue Generated in 6 Months
Home Decor Brand
Problem statement
The brand was facing challenges in:
- Rising customer acquisition costs while increasing ad spend
- Over-dependence on a few winning products and creatives
- Lack of a structured full-funnel acquisition strategy
- Low website conversion despite consistent traffic
Growth with Dreamline Labs
- Identified high-performing hero SKUs and concentrated ad spend around products with stronger conversion and margins
- Built a structured TOF–MOF–BOF funnel with different messaging based on customer intent
- Introduced continuous creative testing across UGC and product-led content
- Optimised product pages, offers and merchandising to improve conversion
- Implemented segmented remarketing for visitors, cart users and previous customers


















